When you think of advertising campaigns and products, you probably think about television commercials, bus ads and other items that can add thousands to your operating budget. As the owner of a new business just starting out, you know that you need to use advertising methods to bring in new customers but you may have a hard time finding products that work with your budget. Before you spend more than you can afford and lose out on some of your profits, check out easy and affordable ways to advertise your new company.
If you want to reach a large number of people at once without spending a lot of money, door hangers are a good option. Door hangers are small flyers that let you advertise your business or an upcoming sale. One end has a slightly curved or wrapped design that fits over a door handle and won’t fall off. You can target potential customers living within the neighborhood surrounding your new shop or those living in a nearby community. Designing and printing door hangers costs around the same amount as traditional flyers do.
Offering a selection of custom products is a great way to make your shop more appealing, and those products serve as free advertising too. For example, think about investing in custom gift card holders. These little products are just big enough to hold a gift card to your store inside. When your customers give those cards as gifts, you reach a whole new market. Giving your customers some type of incentive to purchase those cards can help you reach even more people. You might give them $5 in store credit when they buy a $50 gift card, or you might offer discounts of 10 to 20 percent off when shoppers buy cards from your shop.
Another inexpensive way to advertise your new business is with promotional items that you hand out to shoppers. Some examples of promotional items include refrigerator magnets, car magnets, can coolers, travel mugs, tee shirts and hats. Though you do need to pay for those items yourself, your customers will advertise your company every time they use one of these products.
Handing out promotional items, using custom products and placing door hangers around your town help you advertise your new business to reach customers in a more affordable way.